Cédric Macario, partner at Scop mooxy, a communications agency specialising in the transition.
Traceability, transparency, commitments… expectations regarding CSR are very much at the forefront of French society and among end consumers. The agri-food industry and its SMEs are on the front line. Those wishing to stand out must not only implement measures but also know how to communicate them effectively. We’ll explore best practices through real-life examples and focus on eco-designed communication.
